{"id":4584,"date":"2024-07-05T11:49:54","date_gmt":"2024-07-05T09:49:54","guid":{"rendered":"https:\/\/rsb-design.de\/blog\/"},"modified":"2026-06-25T13:00:22","modified_gmt":"2026-06-25T11:00:22","slug":"blog","status":"publish","type":"page","link":"https:\/\/rsb-design.de\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4584\" class=\"elementor elementor-4584 elementor-1636\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7d606 e-flex e-con-boxed e-con e-parent\" data-id=\"ef7d606\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3cbf6c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d3cbf6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\">RSB DESIGN Blog for the <span style=\"color:#07ffd7\">Industry<\/span>.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa5fc7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfa5fc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News about marketing <span style=\"color:#07ffd7\"><br>Branding \nand Design<\/span>.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-881140a e-flex e-con-boxed e-con e-parent\" data-id=\"881140a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d3af45 e-con-full e-flex e-con e-child\" data-id=\"7d3af45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e56d4 elementor-grid-2 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"24e56d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:4700,&quot;columns&quot;:2,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-4700\">.e-loop-item-4880 .elementor-element.elementor-element-775fbf3:not(.elementor-motion-effects-element-type-background), .e-loop-item-4880 .elementor-element.elementor-element-775fbf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/rsb-design.de\/wp-content\/uploads\/2026\/03\/RSB_Post_Blog_KW10_2-scaled.avif\");}<\/style><style id=\"loop-4700\">.elementor-4700 .elementor-element.elementor-element-68e4f51{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--align-items:center;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-4700 .elementor-element.elementor-element-775fbf3{--display:flex;--min-height:350px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-4700 .elementor-element.elementor-element-775fbf3:not(.elementor-motion-effects-element-type-background), .elementor-4700 .elementor-element.elementor-element-775fbf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-repeat:no-repeat;background-size:cover;}.elementor-4700 .elementor-element.elementor-element-185eb9a{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:-50px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:10px;--padding-bottom:10px;--padding-left:10px;--padding-right:10px;}.elementor-4700 .elementor-element.elementor-element-185eb9a:not(.elementor-motion-effects-element-type-background), .elementor-4700 .elementor-element.elementor-element-185eb9a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-astglobalcolor5 );}.elementor-4700 .elementor-element.elementor-element-3bc8e96{--display:flex;--flex-direction:row;--container-widget-width:calc( 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Sans-serif;font-size:22px;font-weight:600;}@media(min-width:768px){.elementor-4700 .elementor-element.elementor-element-185eb9a{--width:90%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4700\" class=\"elementor elementor-4700 elementor-3646 elementor-3646 e-loop-item e-loop-item-4880 post-4880 rsb_blogs type-rsb_blogs status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-68e4f51 e-flex e-con-boxed e-con e-parent\" data-id=\"68e4f51\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/rsb-design.de\/en\/rsb_blogs\/making-hidden-champions-visible-branding-strategies-for-industrial-companies\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-775fbf3 e-con-full e-flex e-con e-child\" data-id=\"775fbf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185eb9a e-con-full e-flex e-con e-child\" data-id=\"185eb9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bc8e96 e-con-full e-flex e-con e-child\" data-id=\"3bc8e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f1dfe elementor-widget elementor-widget-jkit_post_date\" data-id=\"f1f1dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-date jeg_module___6a457f29abfcf\" ><p class=\"post-date \">05.03.2026<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9204790 elementor-widget elementor-widget-jkit_post_author\" data-id=\"9204790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-author jeg_module__1_6a457f29ad20a\" ><p class=\"post-author \">RSB DESIGN<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9907009 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9907009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Making hidden champions visible \u2013 branding strategies for industrial companies<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-4700\">.e-loop-item-4855 .elementor-element.elementor-element-775fbf3:not(.elementor-motion-effects-element-type-background), .e-loop-item-4855 .elementor-element.elementor-element-775fbf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/rsb-design.de\/wp-content\/uploads\/2026\/03\/RSB_Post_Blog_KW10_1_Blogbild2-scaled.avif\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4700\" class=\"elementor elementor-4700 elementor-3646 elementor-3646 e-loop-item e-loop-item-4855 post-4855 rsb_blogs type-rsb_blogs status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-68e4f51 e-flex e-con-boxed e-con e-parent\" data-id=\"68e4f51\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/rsb-design.de\/en\/rsb_blogs\/the-5-biggest-marketing-mistakes-in-mechanical-engineering-and-how-companies-can-avoid-them\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-775fbf3 e-con-full e-flex e-con e-child\" data-id=\"775fbf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185eb9a e-con-full e-flex e-con e-child\" data-id=\"185eb9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bc8e96 e-con-full e-flex e-con e-child\" data-id=\"3bc8e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f1dfe elementor-widget elementor-widget-jkit_post_date\" data-id=\"f1f1dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-date jeg_module__2_6a457f29bb2f8\" ><p class=\"post-date \">03.03.2026<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9204790 elementor-widget elementor-widget-jkit_post_author\" data-id=\"9204790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-author jeg_module__3_6a457f29bc334\" ><p class=\"post-author \">RSB DESIGN<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9907009 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9907009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The 5 Biggest Marketing Mistakes in Mechanical Engineering \u2013 and How Companies Can Avoid Them<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-4700\">.e-loop-item-4889 .elementor-element.elementor-element-775fbf3:not(.elementor-motion-effects-element-type-background), .e-loop-item-4889 .elementor-element.elementor-element-775fbf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/rsb-design.de\/wp-content\/uploads\/2026\/02\/RSB_Post_Blog_KW09_1-scaled.avif\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4700\" class=\"elementor elementor-4700 elementor-3646 elementor-3646 e-loop-item e-loop-item-4889 post-4889 rsb_blogs type-rsb_blogs status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-68e4f51 e-flex e-con-boxed e-con e-parent\" data-id=\"68e4f51\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/rsb-design.de\/en\/rsb_blogs\/successfully-leveraging-touchpoints-in-industrial-marketing\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-775fbf3 e-con-full e-flex e-con e-child\" data-id=\"775fbf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185eb9a e-con-full e-flex e-con e-child\" data-id=\"185eb9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bc8e96 e-con-full e-flex e-con e-child\" data-id=\"3bc8e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f1dfe elementor-widget elementor-widget-jkit_post_date\" data-id=\"f1f1dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-date jeg_module__4_6a457f29ca357\" ><p class=\"post-date \">26.02.2026<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9204790 elementor-widget elementor-widget-jkit_post_author\" data-id=\"9204790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-author jeg_module__5_6a457f29cb395\" ><p class=\"post-author \">RSB DESIGN<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9907009 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9907009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Successfully leveraging touchpoints in industrial marketing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-4700\">.e-loop-item-4868 .elementor-element.elementor-element-775fbf3:not(.elementor-motion-effects-element-type-background), .e-loop-item-4868 .elementor-element.elementor-element-775fbf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/rsb-design.de\/wp-content\/uploads\/2026\/02\/Gruppe-592.avif\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4700\" class=\"elementor elementor-4700 elementor-3646 elementor-3646 e-loop-item e-loop-item-4868 post-4868 rsb_blogs type-rsb_blogs status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-68e4f51 e-flex e-con-boxed e-con e-parent\" data-id=\"68e4f51\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/rsb-design.de\/en\/rsb_blogs\/press-articles-media-that-delivers-results-for-industrial-companies\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-775fbf3 e-con-full e-flex e-con e-child\" data-id=\"775fbf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-185eb9a e-con-full e-flex e-con e-child\" data-id=\"185eb9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bc8e96 e-con-full e-flex e-con e-child\" data-id=\"3bc8e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f1dfe elementor-widget elementor-widget-jkit_post_date\" data-id=\"f1f1dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-date jeg_module__6_6a457f29d9633\" ><p class=\"post-date \">18.02.2026<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9204790 elementor-widget elementor-widget-jkit_post_author\" data-id=\"9204790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-author jeg_module__7_6a457f29da697\" ><p class=\"post-author \">RSB DESIGN<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9907009 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9907009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Press articles: media that delivers results for industrial companies<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-4700\">.e-loop-item-4886 .elementor-element.elementor-element-775fbf3:not(.elementor-motion-effects-element-type-background), .e-loop-item-4886 .elementor-element.elementor-element-775fbf3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/rsb-design.de\/wp-content\/uploads\/2026\/02\/RSB_Post_Blog_KW08_1-scaled.avif\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4700\" class=\"elementor elementor-4700 elementor-3646 elementor-3646 e-loop-item e-loop-item-4886 post-4886 rsb_blogs type-rsb_blogs status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-68e4f51 e-flex e-con-boxed e-con e-parent\" data-id=\"68e4f51\" 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