Marketing and
communication with
industrial understanding

With a deep understanding of industrial processes,
we develop precise communication
that has an impact.

Industry partner for industry & wholesale.

Your agency for industrial communication and web design.

We are RSB Design – your B2B agency for strong brands, well-thought-out communication and digital solutions that have an impact. For over 20 years, we have been supporting industrial companies on their way to greater visibility, relevance and success in the market.

We develop well-founded brand and communication strategies that are tailored to your business model and your target group. We focus on clarity, differentiation and long-term impact – in every touchpoint.

Advise. Conceive. Realize.

We strengthen industrial SMEs with tailor-made
marketing!

With individual marketing messages, we bring your company into contact with potential customers
and specialists.

With our marketing strategies, we create new opportunities and potential for your industrial company. We generate interest in your industrial company through targeted marketing strategies. A convincing presence of your company transforms interested parties into customers and applicants into new specialists.

Targeted brand building.

Campaigns that generate impact.

We conceive and implement analog & digital campaigns that create attention – and deliver results. From Google Ads campaigns to LinkedIn lead campaigns, retargeting and content marketing.

Consulting &
Strategy

At the start of every project, a marketing plan with an individual goal must be developed as the basis of the strategy. You benefit from marketing know-how from RSB’s nearly 30 years of experience.

Analysis

A strategy discussion is about getting to know your company and your goals in detail and thus creating the basis for a successful, long-term marketing strategy.

Idea development

In this phase, we work with you to develop a wide range of marketing ideas that can strengthen, stabilize and provide a sense of security for your company in the short, medium and long term.

Strategy

In this step, based on our many years of experience, we recommend prioritizing the marketing ideas that have been developed. This forms the basis of the strategy for joint collaboration.

Marketing &
Conception

The interlinking of different marketing strategies determines the success of your marketing. The overall strategy will aim to establish your employer branding in order to become an employer brand in your region.

Measure-
development

A long-term strategy with milestones is defined, which we will implement together in the coming months.

Prioritization of measures

Many measures can be taken. It is important not to get bogged down. That's why we create a plan in which order the measures are to be implemented.

Continuous marketing

We create a step-by-step omnipresence in your region, which will soon become noticeable to you – with employee and customer inquiries.

Media design
digital / print

A passion of RSB DESIGN is media design. This area is about reflecting the message and strengths of you as a customer in the design. In addition, the top priority is to speak the language of your customers in the design.

Visual
Conception

Experienced art directors deliver initial design ideas and coordinate them with you.

Layout &
Graphic Design

The layout is refined based on the coordination and then given back to the customers for coordination.

Implementation &
Production

In the implementation phase, the results are refined and supplemented by the text content. Then, in the case of print, production also takes place.

Social Media &
Online Marketing

Social media & online marketing has become a must-have for medium-sized companies. Combined with Google ads and good search engine optimization, this makes the difference in terms of employee and new customer acquisition.

Strategy & Goal setting

The goal is discussed with the customer. There are various options here, from branding and attracting skilled workers to acquiring customers.

Scope of service

RSB can fully manage postings, storylines and performance marketing ads on social media channels and Google for you.

Implementation & Performance Reporting

Implementation is carried out from a single source at RSB. In addition, there is monthly reporting and optimization for the performance marketing ads.

Trade fair design and
organization

Many medium-sized companies do not have the internal capacity to take care of trade fair design and, above all, the organization of the whole thing. RSB is your reliable trade fair partner for trade fair stands and the required advertising material.

Consulting & stand booking

The goal is discussed with the customer. There are various options here, from branding and attracting skilled workers to acquiring customers.

Design & Implementation

We have a lot of testimonials that we would be happy to show you. Trade fair design is one of our passions.

Performance & Reporting

There is often a lack of clarity when choosing the trade fair builder. With our first-class contacts, we can organize the best trade fair builder and the best price for every location.

Video, photo,
3D Rendering

The trend is clearly towards moving images in digital media. That’s why RSB has positioned itself very well in this area over the years. We are at your side with suitable concepts to turn your interested parties into customers.

Analysis: Websites & Social media

In the analysis phase, your status quo is determined with regard to the status of the website, the social media channels and the further web presence.

Action Plan & Budget planning

Based on the analysis, we draw up a plan for which area you need which type of images, videos and renderings, so that you can map this very well in the budget planning.

Continuous implementation

According to the action plan, we implement the planned actions step by step and thus strengthen your company brand, the conversion of your website and your social media channels.

Press relations
& Editing

We bring our partners and companies into visibility with placements in selected trade journals – worldwide depending on requirements.

Goal definition

It is important to know what goal you associate with going into visibility. On this basis, the writing style and the respective medium are selected.

Annual planning

Together, we define a package that includes various listings in selected trade journals.

Implementation of the strategy

You appear with advertising texts and press reports in well-known trade journals from your industry.

Results speak for themselves.

Why RSB DESIGN?

Because we understand industry – and master communication.

Our customers benefit from a team of strategists, designers, developers and marketing specialists who think pragmatically, work efficiently and deliver excellent results.

Your marketing agency for industry, technology & B2B in the Essen area

RSB DESIGN Marketing & Communication GmbH – Specialists for effective B2B marketing
If you are looking for an experienced, strategically thinking marketing agency in Essen that not only delivers beautiful designs, but also makes your company visible, RSB DESIGN is the right place for you.

For over 25 years, we have been supporting medium-sized companies from industry, mechanical engineering and technical trade throughout NRW – with a focus on clear brand communication, digital visibility and sales-oriented marketing solutions.

What distinguishes us as a marketing agency for Essen and the surrounding area

  • Specialization in B2B & industry: We speak your language. Whether machines, sensor technology, automation or technical trade – we understand complex topics and translate them into understandable, convincing marketing.
  • Strategy + implementation from a single source: At RSB DESIGN, you not only receive concepts, but also functioning systems: From positioning to website and brochure to LinkedIn campaigns, specialist press work and sales documents.
  • Locally rooted, effective beyond the region: As a marketing agency in NRW with a focus on Essen, Dortmund and the Ruhr area, we know the region – and know how your customers think. At the same time, we ensure reach far beyond the city limits.

Who we work for

We are not a classic “advertising agency” – but a sparring partner for management, sales & marketing management. Our customers are:

  • Industrial companies with products requiring explanation
  • Medium-sized companies in mechanical and plant engineering
  • Technical service providers & system providers
  • Wholesalers & suppliers in B2B
  • Family businesses that want to position themselves clearly in the market

Our goal: Marketing that sells

Good marketing is not an end in itself. Our task as an agency is to help you achieve more visibility, trust and sales. For this we develop:

  • strong brand presences with clear positioning
  • high-performance websites that convince and convert
  • Content marketing that really reaches target groups
  • sales-supporting design that gets arguments to the point
  • Strategies for LinkedIn, specialist press & trade fairs that work

Location: NRW – active in Essen, Dortmund, Ruhr area & nationwide

Our headquarters are in Essen – but as a marketing agency for Essen and the surrounding area, we serve numerous customers throughout the Ruhr area. Whether Essen, Bochum, Gelsenkirchen or Duisburg: We work flexibly, digitally and personally – on site or remotely.

Conclusion: Your marketing agency for Essen – with technical understanding and a clear focus

Are you not looking for just any agency, but a strategic partner who understands your business? Then talk to RSB DESIGN Marketing & Communication GmbH – your B2B marketing agency for Essen and the Ruhr area.

RSB News from industry and marketing.

Always up to date with the RSB Industrial Marketing Blog

Learn about the latest trends in industrial marketing. The focus is on branding, design and communication for brands from industry and wholesale in the DACH region.

Why Sustainable Design is Becoming Increasingly Important for Industrial Companies
Artificial Intelligence in Design
Targeted Content Marketing at Trade Fairs
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